Like all large German daily newspapers, the Augsburger Allgemeine celebrated its 75th anniversary in 2020.

For this purpose, they would have liked to celebrate a big open day to give all readers a look behind the scenes. Due to the pandemic, this was cancelled.

The project translates the scenography of an exhibition into a digital magazine. Ceremonial,serious, interesting and instructive. Staff members have cosy chat, journalistic work becomes tangible and large machines can be experienced vividly.

Client

Augsburger Allgemeine
Agency

neonpastell
Tasks
  • Interaction
  • Software development
  • UX design
Link

willkommen.augsburger-allgemeine.de

The most important key points as an introductory, interactive animation.

Being an online magazine, the anniversary portal has all kinds of interactive elements.

The print shop can be visited in 360° videos. Animations help to explain the functional principles.

In video portraits, prominent guests, staff members and the people behind the company have their say.

Interactive diagrams show the structure of the publishing house. Time-lapse recordings accompany the creation of a newspaper layout.

We have digitised over 14,000 title pages of each edition from 1945 to the present.